The Vision Behind Affiliate Sitelines
David and Jon founded Affiliate Sitelines driven by a shared recognition of a fundamental challenge within the industry. While David observed brands grappling to accurately assess the true value of their affiliate marketing efforts, Jon identified that the necessary data was often fragmented, inconsistent and overlooked by existing solutions.
A Collaborative Solution
By merging sector-specific insights with advanced data engineering capabilities, they embarked on creating a platform designed to empower stakeholders across the organisation. This innovative tool provides affiliate managers, marketing executives, and finance teams with reliable, evidence-based insights. This will enable confident decision-making rooted in clarity rather than guesswork.
Commitment to Excellence
Affiliate Sitelines exists to foster stronger, more commercially successful partnerships through superior data quality. Jon and David continue to work in tandem, dedicated to transforming how businesses understand and optimise their affiliate relationships
David Hall
David is a specialist in affiliate marketing and partnership strategy with over fifteen years of experience helping UK brands build programmes that perform with clarity, accountability and purpose. Before co founding Affiliate Sitelines he led the commercial strategy at Navigate Digital, where he worked with e commerce retailers, D2C brands and global travel companies to launch, optimise and repair affiliate programmes.
He has built a reputation for spotting blind spots in tracking, uncovering commercial inefficiencies and designing frameworks that help teams understand what their partners are really contributing. Affiliate Sitelines has been created to give brands a level of insight that standard network reporting cannot reach.
Jon Nicholas
Jon’s background is in Supply Chain analytics, built across the consultancy, technology and logistics sectors. He has worked across multiple sectors and geographies
In each of his roles, the common thread has been a focus on building a level of understand that can deliver a step change in performance. Delivering such a change is more than simply identifying the ‘right’ answer; what really matters is the ability to translate the insight into formats and frameworks that can be used by customers.
