Affiliate Sitelines - Clarity powers performance

Affiliate reporting designed to support better decisions

Affiliate Sitelines dashboards are designed to help programme managers and marketing teams understand performance in enough detail to manage and optimise their affiliate programme with confidence.

Each dashboard builds analytical depth, moving from performance visibility, to diagnostic context, to forecasting and budget control.

Essentials Dashboard

Analytical foundation for affiliate performance management

The Essentials Dashboard provides a structured view of affiliate clicks, sales, revenue and costs, combining GA performance data with affiliate network or SaaS costs.

This view establishes a reliable baseline for analysing programme health, partner activity and efficiency over time.

Key analytical outcomes
– Clear identification of revenue and sales trends
– Visibility of active partner depth and concentration
– Early detection of changes in publisher contribution
– Revenue assessed alongside total affiliate cost

How this dashboard adds value…

This dashboard is most useful when programme managers need to move from surface level reporting to structured analysis.

assess whether growth is broad based or partner concentrated

identify early signs of declining partner engagement

understand whether changes in cost reflect performance or inefficiency

establish a stable reference point for optimisation decisions

ESSENTIALs dashboard demo

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Insights Dashboard

Diagnostic context for affiliate performance

The Insights Dashboard extends the Essentials view by placing affiliate performance alongside other marketing channels and adding product level analysis by partner.
This allows teams to diagnose performance changes with greater accuracy and reduce reliance on assumptions or anecdotal explanations.

Key analytical outcomes
– Channel level comparison to contextualise performance shifts
– Identification of channel specific versus market wide effects
– Product and partner alignment analysis
– Clearer evidence to support campaign and investment decisions

When diagnostic insight is required…

This dashboard is valuable when affiliate performance needs to be explained and acted upon.

distinguish between affiliate specific issues and wider channel movement

identify partners well aligned to specific products or ranges

support supplier funded activity with evidence rather than instinct

communicate performance drivers clearly to non affiliate stakeholders

Insights dashboard demo

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Pro Dashboard

Forecasting and control for affiliate optimisation

The Pro Dashboard adds forward looking analysis to the Essentials and Insights views, introducing forecast comparison, trend analysis and projected outcomes.
It is designed to support proactive optimisation and tighter financial control.

Key analytical outcomes
– Comparison of actual performance against forecast
– Early indication of likely month end variance
– Trend based pacing to inform recruitment and incentives
– Clear visibility of budget risk or opportunity

When optimisation requires planning discipline…

This dashboard is most valuable when affiliate performance is managed as a planned investment.

intervene earlier when performance drifts from forecast

make informed decisions on spend, recruitment and incentives

provide finance teams with clearer confidence in projections

manage growth without sacrificing budget control

Pro dashboard demo

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